SBS Teams Up with Sinclair at CES 2026 to Launch K-Content Channel Across US Over-the-Air

If you’re a die-hard fan of K-dramas and K-variety shows living in the U.S., get ready to celebrate some huge news! SBS, one of South Korea’s leading broadcasters, has just inked a strategic partnership with Sinclair, a major U.S. over-the-air broadcaster, to bring beloved SBS content directly to audiences across the country via local airwaves. This game-changing collaboration was officially announced at CES 2026 in Las Vegas on January 8 (U.S. time), where both companies signed a memorandum of understanding to boost their global content cooperation.

The Historic Partnership Between SBS and Sinclair

SBS CEO Bang Moon-shin and Sinclair CEO Del Parks came together at the bustling CES 2026 venue to solidify this landmark agreement. Sinclair, a pioneer in next-gen broadcasting technology, plans to launch a dedicated K-content channel using ATSC 3.0—an innovative system that combines over-the-air broadcasting with high-speed internet connectivity. This cutting-edge platform will deliver crystal-clear, interactive content to viewers, marking a new era for how K-content reaches U.S. audiences without relying on international streaming services.

What This Means for U.S. K-Content Fans

For the first time ever, Korean over-the-air broadcast content will be directly transmitted through U.S. local TV networks, giving viewers easy access to SBS’s top-rated dramas, addictive variety programs, and more. Whether you’re obsessed with gripping K-drama storylines or love the chaos and humor of K-variety shows, this new channel will be your go-to destination for all things SBS. No more hunting for international streaming subscriptions or dealing with geo-restrictions—your favorite K-content will be just a channel flip away.

Beyond Content: AI and Advertising Collaborations

This partnership isn’t just about broadcasting shows—it’s about building a long-term alliance that spans multiple areas of media. SBS and Sinclair also plan to collaborate on AI-powered content creation, leveraging artificial intelligence to develop innovative new content formats that resonate with global audiences. Additionally, the two companies will explore joint opportunities in broadcast advertising, creating targeted ad solutions that connect brands with engaged K-content fans across the U.S.

Executives Share Their Excitement

SBS CEO Bang Moon-shin expressed his enthusiasm about the partnership, saying, “We’re incredibly thrilled to bring SBS content to U.S. audiences via over-the-air broadcasting. This will allow millions more people across America to experience the magic of K-content, and we can’t wait to see how viewers react. Moving forward, SBS will continue to accelerate collaborations with global media groups to expand the reach of K-broadcast content.”

Sinclair’s Chief Technology Officer Del Parks also shared his excitement, stating, “Partnering with SBS, a leader in K-broadcast content, is an incredible honor. We believe that combining ATSC 3.0’s powerful data transmission capabilities with SBS’s world-class content will create a completely new viewing experience and redefine content distribution models. We’re eager to launch this channel and bring the best of Korean entertainment to U.S. homes.”

By Seon-ae Kang, SBS Entertainment News | sakang@sbs.co.kr