发布时间: 1/12/2026
DinDin Leads EBS Special Highlighting Global K-Innovation
Rapper DinDin is stepping into an exciting new role as special MC for a collaborative program between EBS and the Korean Public Procurement Service. Titled "Special Edition - Opening the World with Innovative Products," this engaging special is set to air on EBS 1TV at 3:25 PM KST on January 11, 2026. Viewers will get an exclusive, on-the-ground look at how South Korea’s innovative technologies—following the global success of K-pop and K-food, key pillars of expanding K-content—are making their mark across international markets.
Public Procurement’s Role in SME Growth & Global Reach
Beyond the global acclaim of K-pop and K-food, the special shines a spotlight on the unsung heroes of Korean innovation: small and medium-sized enterprises (SMEs) armed with cutting-edge technologies. The program delves deep into how public procurement initiatives are not just fueling these SMEs’ domestic growth but also providing them with the critical support needed to break into global markets. DinDin, alongside co-host Nam Yu-jung—who won hearts with her beloved character "Kkokbukjwa"—teams up with experts from the Public Procurement Service’s New Growth Procurement Division to explain these support systems in a relatable, audience-friendly way.
Spotlight on Two Game-Changing Korean Innovations
The special takes viewers on a captivating journey to two SMEs that are revolutionizing their respective industries. First, audiences will visit a company that’s changing the global road safety game with its ultra-slim illuminated road signs, built on proprietary light-emitting sheet technology. This innovation is redefining road signage paradigms worldwide, enhancing visibility and safety for drivers in every corner of the globe.
Next, the program heads to an enterprise with an innovative oil conditioning technology designed to protect core equipment in industrial settings. This groundbreaking tech ensures critical machinery operates smoothly, minimizing downtime and boosting efficiency for industries both domestically and internationally. The special captures every pivotal moment of these SMEs’ journeys: from being recognized as innovative products by the Public Procurement Service, to securing their first major contracts in the public procurement market, and finally, leveraging that success to launch into international markets.
DinDin’s Genuine Reaction to Korean Innovation
After wrapping up filming, DinDin couldn’t hide his pride and excitement about the experience. "I was truly amazed and proud to learn that there are Korean companies with such world-changing innovative technologies right here in our own country," he shared. His genuine enthusiasm is sure to resonate with viewers as they gain a newfound appreciation for the incredible innovation happening behind the scenes in South Korea, and how these technologies are poised to shape the future of industries around the world.