发布时间: 1/12/2026
Influencer Lee Joo-young’s Viral Post (and Edit) with Chef Son Jong-won
If you’re a fan of Korean social media and culinary content, you’ve likely caught wind of the recent buzz surrounding influencer Lee Joo-young. As the 4th-generation heir to Daelim Group, Lee already has a loyal following, but her latest post with Chef Son Jong-won from Netflix’s *Black and White Chef: The Cooking Class War* Season 2 sent fans into a frenzy — so much so that she ended up editing her caption to address the overwhelming attention.
On the 7th, Lee took to her personal social media account with a playful, cryptic caption: “Aren’t you going to watch episode 11… Itanic is the most delicious, I’m telling you!” Alongside the text, she shared a series of photos that gave followers a peek into her visit to Chef Son’s renowned restaurant. The first set of shots featured a warm proof photo of Lee and Chef Son posing together, grinning for the camera as they stood in the stylish eatery. She also posted close-up snaps of every mouthwatering course she enjoyed, from artfully plated appetizers to rich, indulgent main dishes that had food lovers scrolling back for more.
Chef Son, who’s beloved for his charismatic TV appearances and top-tier cooking skills, didn’t let the moment go unnoticed. He left a green heart emoji and a heartfelt thank-you comment on Lee’s post, which only added to the excitement among fans. It’s not every day you see a celebrity chef and a high-profile chaebol influencer interacting so casually, and followers couldn’t get enough of the crossover.
Why Lee Joo-young Edited Her Post
The original caption’s reference to skipping episode 11 of *Black and White Chef 2* sparked curiosity among fans, especially since the episode featured Chef Son going head-to-head with a rival “cooking monster” — and ultimately not making it into the top 7. Many guessed Lee’s comment was a playful jab at the outcome, or a way to hype up the delicious meal she had instead. But as the post gained traction and was shared across multiple platforms, Lee decided to tweak her caption.
By the morning of the 8th, she had removed the line about skipping the episode, leaving only: “Itanic is the most delicious.” Fans speculated that the edit was due to the unexpected viral attention, or perhaps to avoid any unintended spoilers for viewers who hadn’t yet watched the latest episode. Either way, the only thing fans agreed on was that the post had them even more excited to check out Chef Son’s restaurant and the ongoing Netflix series.
A Quick Look at Lee Joo-young’s Background
Lee Joo-young isn’t just a social media personality — she’s a 25-year-old (born in 2000) chaebol heir with deep roots in South Korea’s business world. She’s the only daughter of Lee Hae-chang, CEO of Comtech and the third son of Daelim Group’s honorary chairman Lee Joon-yong. As part of a small circle of high-profile influencers from wealthy Korean families, Lee has made headlines before for her close friendships with other celebrity figures, including All-Day Project’s Ani (Shinsegae Group heir) and BIGBANG’s G-Dragon. These connections, combined with her relatable, down-to-earth personality, have made her one of the most followed influencers in Korea.
Why This Post Resonated So Much
What made this post stand out is how it bridges two seemingly different worlds: the glitzy, exclusive life of chaebol heirs and the relatable joy of great food and popular TV shows. Chef Son Jong-won is a household name in Korea, thanks to his appearances on hit shows like JTBC’s *Please Take Care of My Refrigerator*, where he charmed audiences with his warm smile and incredible cooking skills. Seeing Lee Joo-young, a well-known influencer, enjoy a meal at his restaurant and interact with him felt like a behind-the-scenes peek into a world that’s both aspirational and familiar. The edit to her post only added to the intrigue, leaving fans eager to see what she’ll share next.