发布时间: 1/8/2026
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Embark Studios Finds Inspiration in Helldivers 2 for Pricing Strategy
When it comes to launching a new multiplayer game in today's market, finding the right monetization balance is tricky. Patrick Söderlund, the boss at Embark Studios, recently opened up about why the team decided to tag *Arc Raiders* with a $40 price point. Interestingly, the decision was heavily influenced by the massive success of *Helldivers 2*.
Originally, the plan for *Arc Raiders* was to follow in the footsteps of the studio's previous hit, *The Finals*, and release as a free-to-play title. However, as development progressed, the team realized a pivot was necessary. They opted to shift gears into a paid premium experience. While changing business models mid-stream can often spark controversy among fans, it seems to have been the right call. The game has been gaining serious traction and speculative sales figures suggest the community is on board.
The Shift from Free-to-Play
In a candid conversation with GamesBeat, Söderlund explained the thought process behind moving away from the free-to-play model. "It's something we discussed as the game went from free-to-play to a traditional business model," he stated. The team looked at the gaming landscape, specifically pointing to the reception of *Helldivers 2*, and realized that a mid-range price point was the sweet spot they needed to hit.
Söderlund admitted that the move wasn't without its risks, noting, "Whether that was the right or wrong decision, one can argue." However, the current reception implies that players are willing to pay upfront for quality if the price is fair.
Value for Money Without the Premium Price Tag
One of the key factors in this decision was ensuring the game remained accessible. Söderlund emphasized that he likes the fact that *Arc Raiders* is relatively affordable, allowing more people to jump in and try it out without breaking the bank. Unlike many AAA titles hitting the market today, the team had a solid reason to avoid the typical $70 price tag.
"We didn't have a campaign, so we figured we don't want the price to be an offender for someone," Söderlund continued. The goal was to avoid making players feel like they were overpaying for a multiplayer-focused experience. Instead, the studio aimed to make gamers feel that the experience is "totally worth 40 bucks."
Ultimately, it comes down to respect for the player's time and wallet. "I hope that people, given how much time they seem to spend in the game, feel like we've given them value for money. That's where we want to be," Söderlund added. Considering the buzz surrounding *Arc Raiders* lately, it appears this value-first approach is paying off.